As the 2014 World Cup continues to ignite the globe with football fever, official champagne supplier of the games Taittinger, announced the release of a limited edition Brut Réserve NV and a gift carton made for the competition.
The carton is a version of the packaging that was awarded Carton of the Year in 2012 at the Europe-wide ProCarton/ECMA packaging awards. That carton was decorated with round holographic effects meant to represent champagne bubbles. For the World Cup package, the bubbles have been transformed into holographic footballs.