Results of a new study point to an increase in competition for the global beverage industry, though industry executives remain optimistic about business improvements.
According to the annual survey of beverage executives by just-drinks.com, 75.7 percent respondents said they expect an increase in competition. Despite this, 67.5 percent said the overall outlook remains positive and believe their businesses will have a better year in 2014 than it did in 2013. This positive outlook went up 33 percent compared with the 2013 numbers.