In a unanimous decision last month, the US Supreme Court ruled POM Wonderful was able to continue with its lawsuit against The Coca-Cola Company for alleged Lanham Act violations.
POM, a supplier of pomegranates and pomegranate products, initially sued Coca-Cola, claiming the labeling, marketing and advertising of the company’s pomegranate and blueberry juice misled consumers and caused unfair competition. POM is seeking damages and an order to ban the labeling.