Keurig Green Mountain, Inc., popularized for its single-cup coffee brewing technology, has joined with Kraft Foods Group, Inc. in a multi-year partnership to manufacture and distribute Kraft’s branded coffee in packs compatible with Keurig brewing systems.
Under the agreement, US consumers will be able to purchase Kraft coffee brands in Keurig portion packs. These brands include Maxwell House, Gevalia and Yuban. A recent partnership between Kraft and McDonald’s will also make the fast-food restaurant’s popular McCafé brand available for consumers.