Consumer packaged goods (CPG) companies looking to gain a position for future growth and the control of e-commerce need to embrace a digital approach and plan for what some are calling a “1-5-10” market.
According to a new report, companies should plan for a US market in the next five years in which “digital’s current 1 percent penetration will likely expand to 5 percent and could accelerate to as much as 10 percent in short order,” hence the 1-5-10 approach.