However, according to a recent article from Forbes Asia, the quantity and quality of China’s food supply is one of the country’s most pressing problems. But with challenge often comes opportunity. The problems faced by China present huge opportunities for food and beverage processors.
As Eastern consumers demand not only more Western-style foods, but also safe and high-quality foods, who is better to seize the day than the leading Western food and beverage manufacturing companies? The job won’t be pretty and the results may not be swift, but I predict sophisticated manufacturers will meet the challenge.