Though fresh brewed iced coffee is the cold coffee beverage of choice, a growing number of consumers in the market for cold coffee are grabbing ready-to-drink (RTD) canned or bottled coffee, according to a recent study from Multi-sponsor Surveys.
Results of the study indicated consumption of these beverages increased during the past two years particularly among Millennials and Hispanics. Canned coffee consumption is also reaching new markets and has seen some popularity throughout China and Japan.