After three months of competition, Lay’s Kettle Cooked Wasabi Ginger was announced as the winner of the 2014 “Do Us a Flavor” PepsiCo contest.
The winning flavor received the highest total votes from consumers, beating out the other finalists: Cheddar Bacon Mac & Cheese, Mango Salsa and Cappuccino. The Wasabi Ginger flavored chips earned their place on store shelves and will remain a staple of the Lay’s portfolio. Lay’s representatives said the other finalist flavors may be brought back for a limited time because of positive consumer response.