Unilever sues California food company for use of word ‘mayo’
Unilever claims false advertising and unfair competition by Hampton Creek through the sale of its product “Just Mayo,” which Unilever says is misleading to consumers and takes market share from its Hellmann’s and Best Foods products.
Multinational consumer goods company Unilever, makers of Hellmann’s mayonnaise, recently filed a lawsuit against a California company alleging its use and marketing of the term “mayo” in reference to its egg-free sandwich spread does not meet dictionary definitions.
Unilever’s complaint filed in federal court claims false advertising and unfair competition by Hampton Creek through the sale of its product “Just Mayo,” which Unilever says is misleading to consumers and takes market share from its Hellmann’s and Best Foods products.