The best-of-show winner in the 2014 Pentawards, the first worldwide competition devoted exclusively to packaging design, was Evian’s Pure Drop for the container’s ease of use and recyclability. The mini bottles of Evian water were created by the French agency Grand Angle Design. The Pentawards international jury commended the “Drop” for its “breakthrough, minimalist design that is modern, organic and chic.”
The creators of the teardrop shape said they wanted to introduce a new ritual of mineral water consumption. With the Drop’s easy-to-open lid, limited water capacity—its content equals a single glass of water—and a bottle that can be collapsed in one hand, the package is meant to accommodate fast-paced consumption with a nod to the environmentally conscientious consumer. Currently, this product is only available in Paris, London and Geneva.