Dealing with food in on-the-go cups has always presented problems for both brand owners and consumers. Either the containers had to go solo, forcing the always rushed consumer to remember to bring along a separate utensil, or the brand had to attach one, which typically had to be purchased separately and applied in another step, making that option expensive.
One of many new technologies introduced at PACK EXPO International 2014, held November 2-5 in Chicago, was Grupo Phoenix’s U10Seal, a technology that allows the flexible seal on a cup to have a built-in utensil.