As flexible packaging continues to become commonplace for shoppers, food and beverage processors looking to add some pizzazz to their shelf presence now have another option: custom-shaped pouches. Introduced by Mondi North America at PACK EXPO International 2014, the new product, called the Shaped Pouch, can hold either liquid or granular materials.
“Every customer wants its own packaging,” says Phil McKiernan, vice president of consulting services with HAVI Global Solutions. To address the product differentiation trend, Mondi is offering this solution, which has been designed to have a high marketing impact.