Pennsylvania-based chocolate giant The Hershey Company announced plans to acquire KRAVE Pure Foods, Inc., a manufacturer of KRAVE jerky, in a transaction that will allow the company to break into the growing meat snacks category.
“KRAVE jerky is a great fit to our portfolio and overall snacks and adjacencies strategy,” said Michele G. Buck, Hershey’s president of North America. “The KRAVE brand delivers on portable and protein nutrition while also understanding consumers’ food preferences, including the desire for simple ingredients and transparency, something that is also a part of Hershey’s strategic vision. We are excited to add KRAVE jerky’s unique, chef-inspired products and be a part of this transformational category.”