With the US meat market projected to grow throughout the next few years because of the rise in popularity of private label and frozen products, brands will need to establish themselves as reliable and trustworthy, according to a new report from Canadean.
The report, “Consumer and Market Insights: Meat Market in the US,” which will be published this month, the US meat market is projected to grow at a compound annual growth rate of 1.7 percent, rising from $68 billion in 2013 to $84 billion by 2018.