Mondelez International announced today it has acquired the snacking company Enjoy Life Foods, a leading brand in the growing “free from” segment.
“As we focus on continuing to drive growth in snacking, the acquisition of Enjoy Life Foods is a great strategic fit for us,” said Mark Clouse, chief growth officer at Mondelez. “The Enjoy Life brand expands our portfolio into faster growing, on-trend, 'better-for-you' areas and provides an excellent platform to make these delicious offerings available to consumers with 'free-from' needs or simply looking for healthy-lifestyle options, both in the US and beyond."