The iconic Coca-Cola bottle turns 100 this year and the company is rolling out a year-long campaign to celebrate this milestone and honor the bottles distinctive shape and design.
“Since its creation in 1915, the Coca-Cola bottle has achieved iconic status as a symbol of refreshment and uplift and it remains an important asset for our business today.” said Marcos de Quinto, chief marketing officer for the Coca-Cola Company. “The campaign, which will be executed in over 130 countries, is our invitation to consumers around the world to share in the specialness of an ice-cold Coca-Cola.”