Mergers and acquisitions within the $28 billion pet food market have become common in recent years, but the companies doing the buying are not those known to the category with more companies known for producing human food entering the pet food market.
"The mature yet thriving outlook for the pet food industry makes a foray into the market a worthwhile venture for just about any food company, especially considering the continued emergence of premium priced and natural and organic pet products that are helping drive sales in many pet retail categories," says David Sprinkle, research director for market research publisher Packaged Facts.