Dean Foods announced the launch of its national branded milk product “DairyPure”, a new label that combines its 31 regional products under one brand to strengthen the company and promote the quality of its product, according to the Associated Press. The company will use the new label in addition to its regional labels.
The DairyPure brand is backed by the company’s five-point purity promise that boasts the milk contains no artificial growth hormones; is tested for antibiotics; continually quality tested to ensure purity; only from cows fed a healthy diet; and is cold shipped local dairies.