D.E Master Blenders 1753 B.V. and Mondel?z International, Inc. announced Tuesday they received conditional approval from the European Commission to combine their respective coffee businesses to create the pure-play coffee company Jacobs Douwe Egberts (JDE).
According to the companies, the European Commission's approval follows JDE's commitment to divest the Carte Noire brand throughout the European Economic Area, the Merrild brand in Denmark and the Baltics, and licensing of the Senseo brand to a third party in Austria.