With more consumers craving wholesome, simply prepared foods, Kellogg’s sought inspiration from breakfast tables around the world to deliver its new product line, Kellogg’s Origins.
The new products are a collection of six items including flake-based cereals, granolas and mueslis that combines delicious ingredients, like nuts, grains and fruits. The breakfast products blend European traditions, such as hearty muesli, with the textures of seeds and the distinct flavors of apricots and coconuts. Other products include cereals and granolas with blends of ancient grains—like quinoa, Kanut kjorasan wheat—cranberries and coconut.