Busy, on-the-go lifestyles are changing the way many American consumers approach their eating habits, which has led to a break from the typical three-square meal mindset. Today, nearly all Americans (94 percent) say they snack at least once a day, and more than half of adults snack two to three times per day, according to a recent report from Mintel.
What’s more, the report—“Snacking Motivations and Attitudes US 2015”—says 70 percent of Americans consider anything to be a snack today. These results show a significant change from consumer attitudes toward snacking one year ago when only 64 percent of consumers admitted to snacking between meals in 2014.