Quarterly research conducted by the Produce Marketing Association (PMA) revealed positive results for eat brighter! Sales in quarter two—including a 3 percent average increase in sales year-over-year from participants. According to PMA, some participants reported increases as high as 11 percent.
The eat brighter! campaign was launched as a partnership between PMA and Sesame Workshop that grants produce industry members access to Sesame Street character images royalty free in their go-to-market strategies. Now with 110 active participants, the partnership has been extended through 2018.