As the snacking trend continues, new research from Packaged Facts indicates Americans love nutritional bars as a portable, healthy snack option.
According to the study, Nutritional and Cereal Bars in the US, 4th Edition, bars provide an attractive way for food marketers to offer bold, exciting flavors as well as superfoods and other functional ingredients targeting specific health concerns such as a desire or need for food to be gluten-free. Nutritional bars are also great ways for manufacturers to focus on ingredients consumers crave and search for such as ancient grains and healthy seeds, including quinoa, amaranth, sorghum, chia and flaxseed.