Liquid water enhancers allow consumers to flavor their water using a concentrated formula. The category is only four years old, but it is quickly becoming crowded and competitive. That is why Brite Idea Foods wanted a unique package—squeezeable with one hand and offering no-drip dispensing—for its all-natural H2wOw water enhancer.
Company Co-founder Tim Welch told Berlin Packaging and its Studio One Eleven design agency that the packaging needed to have a “fresh fruit feeling” to communicate H2wOw’s category-first use of real fruit extracts and other natural ingredients. The final design—small enough to throw into a purse or a gym bag—marries a curvy 2.1-fl.-oz. HDPE monolayer bottle manufactured from a custom Berlin Packaging mold with an Aptar Group stock flip-top Mini Sense PP closure and a full-body, tamper-evident shrink sleeve decorated to showcase the fresh message.