Mondelez International said it plans to become the global leader in well-being snacks by having 50 percent of its portfolio in this category by 2020. The company also committed to optimizing its existing e-commerce platforms and broaden its portfolio, targeting all consumers in response to shifts in income distribution.
"Our goal is to simplify and enhance the ingredient and nutritional profile of our base business while also focusing on breakthrough innovation to address consumers' well-being needs,” said Mark Clouse, executive vice president and chief growth officer. “Over the next five years, we expect to focus 70 percent of our new product development efforts on well-being platforms."