As a strategic move toward increasing its presence in a growing African market, the Kellogg Company announced a new, long-term partnership with food company Tolaram Africa. Kellogg says it will seek to advance the company’s breakfast and snacks categories in the West African market to drive future growth.
"As a region that is experiencing explosive growth, with a population of almost one billion people and an economy that is expected to more than double over the next 10 years, Sub-Saharan Africa provides tremendous opportunity for our company," said John Bryant, chairman and CEO, Kellogg Company.