For today’s US consumers, ancient grains are more popular than ever as these foods continue to play a role in growing food trends such as whole grains, gluten-free, non-GMO and bio-diversity, natural, organic, high fiber, high protein and vegan diets.
According to a recent study by market researcher Packaged Facts, 19 percent of American adults have purchased menu or grocery items featuring ancient grains in the last 30 days. This percentage was the same for sprouted grains and ingredients.