In a world where constant connectivity to electronics is the new normal, its safe to say social media is here to stay. But if the food industry wants to keep up with today’s consumers, it will need to incorporate social platforms into its marketing strategy. Rather than being a mere presence, they must actively engage followers. This is the thesis behind Packaged Facts new study “Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media.”
"Through engaging customers socially, brands can build and nurture relationships with their communities in ways never before available," says David Sprinkle, research director, Packaged Facts. "Target, Publix, and Walmart are particularly adept at leveraging social media. These companies connect with consumers through blogs, and incorporate multiple social websites ranging from Facebook and Twitter to Instagram and Pinterest to YouTube and Vine into their strategies."