At this year’s Institute of Food Technologists’ Food Expo, market intelligence agency Mintel offered a number of expert presentations. Among them was global packaging strategist Viktorija Gnatoka’s session, “Packaging Superheroes.”
Gnatoka: It is packaging that addresses many issues consumers are facing, as well as global problems, such as environment, food waste, etc. We hear often that packaging contributes to more waste and causes environmental pollution. However, if viewed from another angle, packaging is a hero, indeed. Not only does it help protect the product and ensure safety, it also assists in product distribution, getting products safely to remote areas and reducing waste through avoiding spoilage and reducing product overuse. So, when we see packaging materials and elements that help in fighting these issues, we really consider packaging to be a hero.