With changing consumer tastes and attitudes, the food industry seems to be at a crossroads. While some major legacy food brands have committed to taking artificial ingredients out of their products to produce cleaner label items, these types of companies may be losing market share.
According to a recent New York Times article, the investment bank Jefferies reports big brands lost market share in 42 of 54 categories, from baby food to yogurt, over the last five years. Seeing the growth of small food companies, more entrepreneurs are entering the industry. Marie Wilson and her sister are two of these enterprising individuals.