Quinoa, the food trends superstar, is seen on just about every menu these days. But a recent study suggests some quinoa fatigue has begun to settle in, leaving room for other ingredients to find a place in consumers’ shopping carts.
In “Food Formulation Trends: Ancient Grains and Sprouted Ingredients,” a study by market analyst Packaged Facts, researchers reveal quinoa isn’t as far ahead of the pack among other ancient grains as once thought. Survey results indicate the same percentage of US consumers age 18 to 39 who bought quinoa also purchased buckwheat (15 percent). Other popular ancient grains purchased by this group were chia (13 percent), emmer (11 percent), barley (11 percent) and teff (9 percent).