It’s no secret the earlier a person is exposed to something; the more likely he or she is to stick with it. This is especially true when it comes to brand loyalty. In today’s world, younger consumers are becoming increasingly nutritionally conscious and aware of marketing strategies and have input on the foods their parents purchase. If food and beverage manufacturers are going to make an impact during these highly formative years (children aged nine and under), they will have to focus on more than just taste, according to market researcher Packaged Facts.
In its new report, “Kids Food and Beverage Market in the US, 7th Edition,” researchers at Packaged Facts says a product must include the nutrition children need or the entertainment they crave in addition to taste in order to qualify as a children’s product. Packaged Facts based its research on seven food and beverage categories in which marketers have a strong tendency to target kids. These categories are dairy products, snacks, frozen food, beverages, cereal, shelf-stable meals and produce.