Everyone had a favorite cereal growing up. Chances are, unless you were that one child who had a strange obsession with Shredded Wheat or Corn Flakes, health content wasn’t a top priority. Rather, the most prized brands in a child’s mind were often packed with sugar and rounded out by the inclusion of endearing mascots or a witty slogan or jingle. But times have changed, and parents are ditching these iconic brands in favor of healthier options.
This doesn’t mean we should hold funerals for our beloved characters whose cereal brought us so many memories. Instead, many of the largest manufacturers of children’s food are going back into the kitchen to reformulate these brands to deliver the healthier products today’s consumers want for their children.