Today’s consumers are demanding transparency. In response to this demand, more manufacturers are opting to share information with them, detailing everything from where a product is sourced to how it is prepared. But new research shows this might not be enough as many consumers—particularly the younger generation—remain skeptical and want larger food and beverage companies to be more forthright about their products.
According to a recent study from Mintel, more than two in five US Millennials, or 43 percent, do not trust large food manufacturers compared to 18 percent of non-Millennials. Similarly, nearly three quarters (74 percent) of Millennials wish food companies were more transparent about how they manufacture their products (compared to 69 percent of non-Millennials).