South American foods bring flavor to US beverage industry
Consumers these days are looking to quench more than thirst when they purchase a beverage. With recent product innovations, more consumers are looking to satisfy a number of needs with their drink choices including energy, weight loss, illness mitigation, nutrient replacement, sugar/caffeine cravings and protein.
Because of this, beverage manufactures are turning to exotic flavors, fruits and ancient foods to deliver products that are both functional and exciting, according to market research firm Packaged Facts. In its recent study, researchers tracked South American flavors as part of the firm’s culinary trend tracking series.