Packing protein and probiotics, yogurt has established itself as a go-to snack in terms of better-for-you food choices. While the emergence of Greek yogurt and all its varieties throughout the past few years has propelled the category to new heights, it’s no secret these sales have begun to mature. Because of this, researchers at Packaged Facts are saying it’s time food marketers look beyond Greek yogurt to find other ways to keep the category growing.
In its report, The Yogurt Market and Yogurt Innovation, 2nd Edition, Packaged Facts says marketers are now turning their attention to segments with growth potential such as babies/toddlers and kids. The industry is also trying to expand consumption to other dayparts besides breakfast, particularly emphasizing yogurt as a snack, researchers say. Presently, the majority of yogurt is consumed before 11 a.m. with very little consumption after 4 p.m.