Sriracha what? Quinoa who? While these products may not be dead and buried, consumers are certainly moving on, gravitating toward new foods and trends that suit their physical and lifestyle needs. Therefore, food and beverage manufacturers need to take notice of shifting consumer preferences, as well as who’s doing the buying.

Millennials have emerged as the latest group of consumers influencing the market. In 2015, foods boasting natural, organic and health claims have soared above other products and inspired a back-to-basics approach in product development. Likely to continue into 2016, this “clean eating” trend is an overarching theme in Innova Market Insights’ Top Ten Trends list for 2016.