The rising consumer demand for fresh refrigerated products and ingredients is having an impact on the frozen foods industry and challenging future growth, according to a new report from market analysts at Packaged Facts.
“Many consumers have come to believe that only fresh foods offer real nutritional value,” says David Sprinkle, research director at the firm. “These consumers perceive frozen dinners as a remnant of a past dining era in which these products were valued more for their convenience than their healthiness. Unfortunately, the fact that frozen foods can potentially offer the same nutritional value as fresh or refrigerated foods is simply lost on consumers holding this anti-frozen foods view point.”