The growth of the consumer wellness movement and demand for healthy foods has resulted in companies like Kraft and Nestlé eliminating the artificial ingredients in their products. Now, some brands are preparing for another consumer concern—packaging safety.
Early in the 2000s, a number of consumer advocate groups started to question the safety of bisphenol A (BPA) in baby bottles. In 2012, the Food and Drug Administration banned BPA in baby bottles and children’s drinking cups. Since then, a number of studies have demonstrated the plasticizer is safe. However, the public continues to believe otherwise.