Picture this: You discover a problem with your food supply—a contaminant, an undeclared allergen or a failure at a critical control point. You issue a recall, and the news breaks. What’s next?
Media coverage can have a range of effects on your brand and can even help you during a recall. In fact, more than half of consumers say they are interested in hearing a producer’s side of the story, one in four is willing to buy the product as soon as it’s available again, and 66 percent of consumers return within a few months.