Coca-Cola India, one of the country's leading beverage companies, has launched a ready-to-drink flavored milk product, VIO.
According to Coca-Cola, the company’s entry into the dairy market lays the foundation for its next growth pillar after sparkling, water and juices. Its portfolio currently includes Maaza and Minute Maid juice drinks, Kinley packaged water, Schweppes tonics and mixers, Georgia tea and coffee, FUZE iced tea, and a range of sparkling beverages. The introduction of VIO follows the launch of FUZE iced tea in 30 cities, last year and the launch of Coke Zero in late 2014.