A growing segment of consumers are relying less on animal proteins when it comes to meeting their nutrition needs and giving plant proteins a try. The increasing market for plant proteins has also enabled some consumers to give up animal proteins entirely, according to a new study from market researcher Packaged Facts.
“Consumer interest in boosting protein intake remains strong headed into 2016 with more attention being paid to the specific types of protein being consumed,” says David Sprinkle, research director at Packaged Facts. “The desire for clean labels, ease of digestion, the need or desire to avoid allergens, compatibility with vegetarian and vegan lifestyles and concerns about sustainability among the general population are putting the spotlight on plant proteins. Consumer notions of what constitutes a good protein source are expanding to include a wider variety of plant protein ingredients. Subsequently interest in plant protein ingredients among food manufacturers and foodservice operators is intensifying.”