Study: Packaging innovations help sell foods and beverages
Dramatic changes in demographics, lifestyles, and eating patterns of consumers are helping drive packaging technology innovations in the food and beverage industry, according to market researcher Packaged Facts.
According to researchers, with one- or two-person households now representing 61 percent of all US households, packages sized to serve one or two people are a big trend. These package formats include single-serve fare, meals for two, multi-packs of individual portions, and resealable packages. Resealable, stand-up packaging is on the rise because of the presence it has on store shelves and the space it saves at home. Marketers are also switching to pouches to give their brands a more contemporary look to appeal to Millennial consumers. At the same time, smaller sizes are springing onto retail shelves as a way to control portion size and reduce calories per serve, particularly in snack foods and beverages.