Global food manufacturer Mars Inc.’s variety of M&M’s products are iconic, but it was the Crispy variety that locked-up the 2016 Product of the Year designation in the chocolate category based on a TNS consumer survey.
Originally debuting in 1998, M&M’s Crispy returned to shelves last year after a 10-year hiatus. Mars credits the comeback to the “unwavering loyalty” of consumers who utilized all forms of social media and communications to get the company to hear their pleas in what Mars said was a “decade of phone calls, petitions and Facebook posts.”