It’s not just adult consumers shaping the food trends of today, but children as well, who are as every bit impacted by advertisements, the internet and friends as their parents who often acquiesce to their demands when shopping. According to market researcher Packaged Facts, more than a quarter of parents learn about a new product as a request from their child.
“It's the circle of retail life,” says David Sprinkle, research director, Packaged Facts. “Child demands product, parent learns about product through child, household begins using product, child ideally grows up to encourage his or her own household to use said product—at least until their own kids start making requests.”