A rapid shift away from domestic breakfast consumption will contribute to a dwindling milk market, which is expected to steadily decline between 2016 and 2021, according to market researcher Canadean.

North America alone is projected to lose 528 million gallons of milk consumption by 2021, a negative CAGR of almost 2 percent. Researchers attribute this decline to fewer occasions for drinking milk and a global health and wellness trend, which is particularly prevalent in the West.