International beverage giant the Coca-Cola Company is giving its flagship beverages a makeover, extending the company’s “One Brand” global marketing strategy. Cans and bottles of its signature Coke, Diet Coke, Coke Zero and Coke Life will be unified under one visual identity system prominently featuring the Coca-Cola Red color.
The Red Disc, the signature element of the new “Taste the Feeling” global creative campaign launched in January, will now appear prominently on packaging. The company says the new packages were designed to enable consumers to choose the Coca-Cola that best suits their taste, lifestyle and diet. This unified design marks the first time the 130-year-old company has incorporated a shared identity across products in such a prominent way, according to James Sommerville, vice president global design, Coca-Cola.