While some may subscribe to the idea that consumers don’t know what they want, a recent study from market researcher Packaged Facts says this isn’t the case when it comes to Millennials, whose purchasing power is quickly making an impact in the food industry. Millennials, or those age 18-34, have a proclivity for bold and confident individualism that extends to their food choices, researchers say.
In a recent report, Packaged Facts identifies the top five trends Millennials are inspiring: