Driven by a mission to reduce food waste, San Francisco startup Souper Seconds is launching a new app on Earth Day—Friday, April 22—that puts more organic and pesticide-free food into the hands of producers. To do this, the company worked directly with organic California farmers and wholesale buyers to develop a digital marketplace that will deliver fresh produce to food manufacturers and others within the food industry.
According to the Natural Resources Defense Council, nearly 40 percent of food grown on US farms is wasted—half of which never leaves the field. These products, or ‘seconds,’ are passed over because they don’t meet the standards of mainstream retailers. This is where Souper Seconds marketplace comes in, connecting farmers with customers in the food industry to deliver this produce at a lower cost.