Mars Food is telling customers to lay off the sauce, literally. The Brussels-based food unit of Mars, Inc. says it will begin labeling some of its products—including Dolmio pasta sauces and Uncle Ben’s, among others—as occasional treats meant for once-a-week consumption. The changes are part of a new global health and wellness initiative launched earlier this month to create and promote healthier food choices and encourage consumers to prepare and share healthier meals with others. The new policy will not apply to sweet treats such as M&M’s
“We’re incredibly proud and excited to share our new five-year Health and Wellbeing Ambition,” says Fiona Dawson, global president of Mars Food, Drinks and Multisales. “This ambition advances our purpose of creating Better Food Today and A Better World Tomorrow. As a busy mom myself, I know how tricky it can be to find healthy meals which everyone in the family will enjoy, and of course, they often need to be quick and easy to prepare.”